Embedded Payments: Going Beyond The Buzzword

Designed to empower businesses for growth, Embed.io allows businesses to customise banking, create financial products, and easily implement APIs to integrate with the existing user interface. Modern payment processing tools and services can rightly be considered embedded finance. These payment processing providers handle payments from customers from different channels. Rather than having a bank process the payments, a payment processing system handles the payments.

  • The customer chooses the payment method of their choice, such as Klarna or PayPal, and clicks the embedded link to finish the transaction.
  • Rather than having a bank process the payments, a payment processing system handles the payments.
  • It basically allows retailers and businesses to offer their products or services to customers immediately without needing the whole payment upfront.
  • They use their network and manpower to manage and service loan requests from the Embedded Finance ecosystem.
  • A few technology and balance sheet providers are building deep expertise in specific embedded-finance categories such as issuing, in order to claim outsize market share in these niches.

This included significant expenditure, took years to build, and even longer to become profitable. Embedded Finance Infrastructure reduces the barrier for digital platforms to natively offer financial services to their customers. According to S&P Global Market Intelligence data, India is the second-largest insurtech market in Asia-Pacific, accounting for 35 per cent of the $3.66 billion insurtech-focused venture investments made in the country. Since people are becoming more and more tech-savvy, technical integration is of enormous importance in selling insurance policies. Given the complexities in the traditional methods of buying insurance plans, we can say that embedded finance is a much more viable option.

Businesses are eager to implement such solutions, and customers want more integrated experiences. Many experts believe that FinTech will become a part of every business, and embedded finance may just be enabling that. With embedded finance, even regular businesses can offer their customers services they would otherwise need to go to a bank for. For instance, if your business sells products or services at a high price point, you may benefit from buying now and paying later service. Similarly, having integrated lending options for businesses dealing with other businesses may allow their customers to buy what they need in advance and fill their inventory. Thanks to powerful APIs, paired with intuitive front-end, embedded finance makes the financing services offered at the point-of-service seamless.

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Customers now expect digital platforms to fulfill their needs more deeply. With their deep knowledge of customers, they can foster innovation and play a pivotal role in the distribution of financial services to consumers. Embedded Finance, also known as embedded banking, is the seamless integration of financial services into a traditionally non-financial service. Embedded Finance Infrastructure enables customer-facing digital platforms (the ‘anchor platforms’) to ‘embed’ financial services into themselves. This is an integral component of embedded finance as BaaS essentially enables non-banks to be able to offer some of the traditional banking services.

6 examples of embedded finance that will transform the near future – The Financial Express

6 examples of embedded finance that will transform the near future.

Posted: Wed, 15 Sep 2021 07:00:00 GMT [source]

Examples of programs that feature embedded payments include ride-sharing apps likeUberorLyft. When you take a ride using one of those companies, you don’t have to hand the driver cash at the end or pull out a debit or credit card to pay. Instead, you complete the transaction in the app after the ride is over.

What the embedded-finance and banking-as-a-service trends mean for financial services

For example, 60% of businesses still use checks because of legacy processes, despite the high cost of check payments ($22 per check according to Goldman Sachs). In addition to the challenges of moving beyond these traditional processes, other challenges could include lack of infrastructure and the need for partnerships. Simply put, embedded payments are the money movement functionalities within a bank that have been exposed to upstream applications (e.g., the mobile app or bank website) that enables the user to transact. From the user’s perspective, the payments are invisible, as they don’t have to think about it.

Embedded payments meaning

She’s sure, though, that with such a financing service on offer, she’s likely to get more customers who may not be able to pay for her products upfront. For example, instead of going to a bank for a loan, customers can use companies like Klarna to obtain financing when purchasing a product online. For embedded-finance providers, success demands clear differentiation in the form of product breadth or depth, or the provision of ancillary program management services. Customers load up their Starbucks card either from their bank account or payment card, and receive e-mail communications with special offers to spend their loyalty points on. The implementations of embedded payments cited above all work on the basis of trusted buyer and trusted seller. The payments platforms cannot be stitched together from M&A, because such fragmented systems prove nearly impossible to update efficiently as payment preferences and processes evolve.

She noted that there is the opportunity for third parties to offer broad solution sets to merchants that include embedded payments. You could use your company’s talent and resources to build Embedded Finance infrastructure in-house. However, we recommend partnering with an Embedded Finance company to leverage their expertise and drastically cut down time to market. With a lender in place as part of the Embedded Finance solution, the expenses are split across multiple stakeholders which also makes it a cost-effective proposition. Embedded Finance Infrastructure has made it possible for SaaS companies to add financial services to their core software product. Customers in vertical markets leverage purpose-built software that solves the highest majority of their problems.

Embedded Payments

Agree or not, but not many of us know about secure financial investments. But becoming financially educated is important as it helps in the effective management of our money. Embedded investments simplify the investment process by offering users a single platform to invest and manage their money. Embedded Investments allow users to invest in https://globalcloudteam.com/ the stock market, mutual funds, retirement plans, without leaving the platform they’re on. Embedded finance is closely linked to open banking, whereby big banks and financial institutions share their customers’ information with other companies . Smaller companies can then access this data by plugging into the bank’s data feeds via an API .

Embedded payments meaning

My advice would be to run small pilots with the solution or service before fully embedding it into your processes or committing the resources. Once your team feels confident in its value, you can begin to scale while simultaneously iterating on your processes to work out the kinks and ensure success. The concept of Uber is so familiar now that maybe we forgot how revolutionary the idea of hailing and paying for a cab from your phone was at the start.

Frequently asked questions about Embedded Finance

However, finding a partner that offers flexibility within their offerings and can help you adjust to changing demand could pay off. For instance, embedded providers could use Open Banking’s mandate for banks to share APIs to deliver bank-level authentication on transactions. As part of PCM’s ongoing quest to demystify the hype and find the truth in payments, James Wood takes a look at the latest buzz-word, “embedded payments” and ask what it means and where it’s going. Embedded payments let you skip the added steps, instead providing a single, clickable button on your app or website. The customer chooses the payment method of their choice, such as Klarna or PayPal, and clicks the embedded link to finish the transaction. They must partner with digital platforms to acquire the diverse pool of customers available to them in the market.

The recent spate of megamergers in in the payments services arena has clouded the picture of just how newly fashioned behemoths can serve merchants, and whether they are even ideally equipped to do so. The GoCardless content team comprises a group of subject-matter experts in multiple fields from across GoCardless. The authors and reviewers work in the sales, marketing, legal, and finance departments. All have in-depth knowledge and experience in various aspects of payment scheme technology and the operating rules applicable to each.

Impact of Embedded Finance

Embedded Finance enables businesses in the MSME, B2C, and B2B segments to increase their customer lifetime value, monetize their customer base, and vertically scale their product offering. It’s a potentially 7+ trillion dollar market and has been called the fourth platform by Bain capital. Balance sheet providers are responsible for manufacturing embedded-finance products, providing risk and compliance services, and offering access to funds for lending and deposit products.

Stand out from competitors – Offering financial services improves the product offering, vertically scales the platform, and helps it stand out from competitors. One example is Acorns, an app that invests people’s spare change by rounding up purchases in a seamless and touch-free process. Embedded Investments allow investors to invest in the stock market without leaving the platform they’re on, be it messaging, payment, or social. Some employee portals allow employees to buy stocks directly from the portal.

Embedded payments meaning

The embedded payments industry is growing at a rapid pace, with revenues expected to grow from $43 billion in 2021 to $138 billion in 2026. Distributors wanting to scale up quickly will need to build a modern developer experience, including the necessary technology to enable it. To do this, they should provide third-party developers with self-service access and well-documented APIs. The embedded finance market is slated to exceed $138 billion in 2026, up from $43 billion in 2021 per Juniper Research. Providing these options through embedded payments will unlock trillions of dollars of credit card payments for SMBs.

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Dmitry Dolgorukov is the Co-Founder and CRO ofHES Fintech, a leader in providing financial institutions with intelligent lending platforms. Or even a channel model, sponsoring other software partners and becoming a “PF lite” enabler yourself. We are observing this channel enablement as a growing strategic driver in both established payments companies as well as software platform companies making aggressive inroads into payments. Embedded payments is the seamless integration of a payments function and process into a software application, whether B2B or B2C.

Small businesses starting up today may never interact with a conventional bank. By logging into their e-commerce or accounting platform, they can open a deposit account, order a debit card, and meet most of their financing needs. Rather, they are software companies that partner with banks and technology providers to embed financial products into a single seamless, convenient, and easy-to-use customer experience.


This could dilute customer relationships, and it doesn’t allow for tailoring to specific market verticals. Insisting on owning your merchant contracts is equally important, as this can give you greater oversight of the parameters of each partner relationship. It leads to faster checkout and settlement processes, thus offering Best Upcoming Embedded Payment Trends a great payment experience. Embedded payments allow users to make payments from a single place without having the need to search their pockets for some cash or swipe cards. Food-delivery apps such as Zomato and Swiggy and payroll automation software, etc. enable users to make purchases and make embedded payments.

As more and more non-traditional players are entering the fintech segment, you can expect to see higher adoption of embedded finance among direct-to-consumer companies. Apart from making payments through credit cards and debit cards, you can make payments via embedded cards. Embedded cards allow end-users to transfer funds electronically onto the card and to make purchases up to the total cash value held on the card. There are multiple platforms that issue smart cards, virtual cards, or expense cards. They also allow faster processing and are cost-effective than traditional cards. For businesses, a bigger advantage of using embedded finance is that payments are processed quickly.

To meet the rising demand for embedded finance, financial institutions are increasingly offering banking as a service —bundled offerings, often white-labeled or cobranded services, that nonbanks can use to serve their customers. Making it work will require new technologies and capabilities, because BaaS is usually distributed to clients via APIs and requires strong risk and compliance management of the embedded finance partner. They will look to balance sheet and technology providers for advice on how best to deploy embedded finance and orchestrate the expertise and tools needed to deliver it in a compliant way. Many distributors are adopting a “land and expand” approach to embedded finance. They start by offering payment acceptance or deposits and then extend their product portfolio to lending products or more complex offerings to address customers’ broader financial needs.

A value proposition that drives e-commerce and encourages brand loyalty. “Any company that wants to invest in user loyalty and user experience should focus on financial services integration,” says Roland Folz, CEO of Solarisbank, a leading fintech in the BaaS sector. Companies can start by designing an embedded finance strategy that works for their needs. This involves analyzing your digital needs and deciding which tools you want to embed. The first step of that is to identify your company’s goals for its embedded finance project. These could be things like improving customer service, growing an existing customer base or launching a new venture to meet a specific target audience or a specific need.

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